Consumer Behaviour: Insights from Indian Market

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PHI Learning Pvt. Ltd., 2010 - Consumer behavior - 350 pages
 

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Nice Indian Example

Contents

Chapter
5
are highlighted The chapters cover topics such as consumer motivation consumer
105
PART III
125
Chapter 7
141
Culture and Western Influence on Consumer Behaviour
161
193
210
Comprehensive Models of Consumer Decision Making
225
PART V
243
Diversity of Indian Market
252
Cadbury Dairy Milk Chocolates
293
LuxThe Beauty Soap
299
SpriteSoft Drink
307
Passenger
317
Dove Hair Care
323
Case Study 3
345
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