Creating You & Co: Learn to Think Like the CEO of Your Own Career

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Da Capo Press, 1998 - Business & Economics - 185 pages
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”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called ’You & Co.,’ and view employers as potential customers. That’s the key to a successful career.” That all very well, buthow?No one is better at explaining the new world of work better than William Bridges, inventor of the term ”You & Co.” InCreating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellersManaging Transitions andJobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co.provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you’ll think about your work in a new way--you’ll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you’re best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn theCreating You & Co. approach to prosper in the years ahead.

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Why Its So Hard to Find a Really Good Job
Finding Your Lifework Through Your DATA
Abilities What Are You Good At?
Your Temperament and Your Vocation
Identifying Your Assets
Creating Your Product
Running Your Microbusiness
Making Your Plan and Getting Started
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About the author (1998)

Formerly a professor of English, William Bridges made a shift to the field of transitional management in the mid-1970s; out of his workshops has grown a long career of consulting, lecturing, and helping others through transitions. He lives with his wife in Mill Valley, California.

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