Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

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HarperCollins, Jan 30, 2018 - Business & Economics - 288 pages

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

 

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LibraryThing Review

User Review  - AlisonY - LibraryThing

I was hoping this would be a great marketing book for our B2B orientated business, but alas not. Not only was it very B2C orientated, it was also everything that I despise about certain parts of ... Read full review

LibraryThing Review

User Review  - RajivC - LibraryThing

This book is an easy enough read, and is a follow up for his earlier, "Crush It" I like the last two chapters a lot, on podcasts and voice-first. They have given me ideas, and so this is a good enough ... Read full review

Contents

Introduction
The Path Is All Yours
What Still Matters
The Eighth EssentialContent
Whats Stopping You?
The Only Thing You Need to Give Yourself to Crush
First Do This
Musical
Twitter
YouTube
Facebook
Instagram
Podcasts
VoiceFirst
Conclusion
About the Author

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About the author (2018)

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

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