Cultural Intermediaries: Audience Participation in Media Organisations

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Springer, Sep 8, 2017 - Social Science - 236 pages

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

 

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Contents

Chapter 1 Introduction
1
Part I Foundations for Digital Cultural Intermediation
31
Chapter 2 Institutional Cultural Intermediation
33
Chapter 3 Public Service Media
63
Chapter 4 Participation in Media Organizations
87
Part II Experiments in Digital Cultural Intermediation
104
Chapter 5 Cocreation as the Basis for Cultural Intermediation
107
Chapter 6 New Media Technologies and Platforms that Engage Audience Participation
135
Chapter 7 Can Social TV Use Cultural Intermediation to Facilitate Participation?
159
Chapter 8 Alternative Forms of Participation in Media Organizations
175
Chapter 9 Algorithmic Culture and Cultural Intermediation
201
Chapter 10 Conclusion
221
Appendix
227
Bibliography
231
Index
233
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About the author (2017)

Jonathon Hutchinson (PhD 2013, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology, Australia) is a lecturer in Online and Social Media Communication at the University of Sydney, Australia. His research explores public service media, everyday social media use, and the role of social media influencers within co-creative environments. He is a trained ethnographer and has been published in many leading national and international journals.

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