Customer Sense: How the 5 Senses Influence Buying BehaviorAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. |
Other editions - View all
Customer Sense: How the 5 Senses Influence Buying Behavior Aradhna Krishna No preview available - 2015 |
Customer Sense: How the 5 Senses Influence Buying Behavior Aradhna Krishna No preview available - 2013 |
Common terms and phrases
able actually advertisements ambient scent appealing aroma associated attributes auditory autotelics background bottle brain brand name Brian Wansink Burberry casinos chapter color companies company’s cones congruence connection between smell Consumer Research convey cookie cortex cultural Customer Sense developed direct distance bias drink eating effect emotions example exposed feel flavors fragrances glass haptic cues haptic interactions haptic properties Harley-Davidson hearing Hershey’s ice cream identify imagine important iPod Journal of Consumer Journal of Marketing labeled linked look molecular gastronomy multisensory Netlogo objects odor olfactory olfactory mucosa one’s Optical Illusions patterns perceived perceptions perfume phi phenomenon phonemes play Ponzo illusion potato chips prod Psychology receptors restaurants scent-based sensation sense of touch sensory experiences sensory imagery sensory marketing sensory signature shape slogan sonic branding sound logo specific taste buds tasting experience texture Tiffany Blue tion trademark types umami vision visual sensory signatures voice