Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves

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Crown/Archetype, Sep 9, 2014 - Social Science - 304 pages
2 Reviews
A New York Times Bestseller

An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making

 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
 
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
 
Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.


From the Hardcover edition.
 

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Dataclysm: Who We Are (When We Think No One's Looking)

User Review  - Janet Ingraham Dwyer - Book Verdict

Rudder, cofounder of dating site OKCupid, offers an irreverent, thought-provoking popularization of data science, specifically online user data and what it tells us about attraction, division, and ... Read full review

DATACLYSM

User Review  - Jane Doe - Kirkus

Are you a racist? Plainer-looking than you might wish? Inclined to vote left? Big data knows—and it's talking. Big data is more than numbers; it's people. And it's from the way that people describe ... Read full review

Contents

Introduction
Woodersonms
Part 2
6
Tall for an Asian
Coda
Notes
Acknowledgments

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About the author (2014)

Christian Rudder is a co-founder and former president of the dating site OkCupid, where he authored the popular OkTrends blog. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on Dateline NBC and NPR's "All Things Considered" and his work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.


From the Hardcover edition.

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