Detail In Typography
How is it that text can be set perfectly and yet look insufferably dull? How do you achieve perfect congruence between the type itself and its meaning? In Detail in Typography Jost Hochuli, master book designer and author of the seminal Designing Books, addresses the finer points of setting text. Hochuli begins with a consideration of how human beings read, moving on incrementally to considerations of letter, word, and line as well as word-space and line-space. Hochuli concludes by examining whole paragraphs and how they carry meaning. Produced in Switzerland to the highest standards, Detail in Typography embodies critical thinking and articulate design in its own physical form.
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accordance additional Adobe Minion aesthetic amount of spacing appear applies appropriate basic becomes begin Bembo Bold capitals century characters composition concerned considerations correct counters curves dash depends detail difficult edition effect efficient elements emphasis equal example faces fashion feel Futura give given half height horizontal hyphenation important improve indented individual individual letters italic Jan TschicHOLD kerning larger Laureate legibility length less letters letterspacing light linespacing lining figures London longer look lowercase marks matter means measure Monotype narrow non-lining figures optical original particularly patterns points possible printing material problems produces published quotation rarely readability reader reduced reference Regular require Roman saccades sanserif sense small caps small sizes smaller space style terminals text set textura tion typeface Typography ugly units upper whole width words wordspaces wrong