Finding the Force of the Star Wars Franchise: Fans, Merchandise, & Critics

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Matthew Kapell, John Shelton Lawrence
Peter Lang, 2006 - Performing Arts - 308 pages
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In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture.
Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.
 

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Contents

Joseph Campbell George Lucas and the Monomyth
21
The Galactic Way of Warfare
35
The Myth of Redemptive Violence
59
Religion
71
and the 2001 Census
95
Thawing the Ice Princess
115
How the Star Wars Saga Evokes the Creative Promise of Homosexual
131
Eugenics Racism and the Jedi Gene Pool
159
Growing Up in a Galaxy Far Far Away
187
Fan Identity and Cultural Capital
209
Digital Film Theory and Identification
227
The Menace of the Fans to the Franchise
243
A Survey of Popular and Scholarly Receptions of the Star Wars
265
Finding Myth in the History of Your Own Time
283
Index
299
Copyright

Speculating on the PostColonial
175

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About the author (2006)

The Editors: Matthew Wilhelm Kapell edited, with William G. Doty, Jacking in to the Matrix Franchise (2004). An anthropologist and historian, he has published on topics as diverse as the genetics of human growth, utopian thought, and Christian romance fiction.
John Shelton Lawrence is Professor Emeritus of Philosophy at Morningside College, Sioux City, Iowa. He wrote, with Robert Jewett, Captain America and the Crusade against Evil (2003) and the multiple award-winningThe Myth of the American Superhero (2002).

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