Introduction to Quantitative Research Methods: An Investigative Approach

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SAGE, Jun 4, 2001 - Social Science - 257 pages
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Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM.

 

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Contents

But what happened then?
10
1 Impact of television on Western Samoan evening activities
20
2 Time and research design
26
Then how do you know?
33
1 From construct to operational definition
54
It is a capital mistake to theorizebefore
64
1 Effectiveness of Program A and B for men with initially
74
3 Examples from Thurstones differential scale
80
1 Hypothetical data
149
3 Data with outliers
156
4 Distribution of votes by section
172
9 Some commonly used values from a set of normal tables
182
13 Frequencies relating to marital status and IQ
192
Rank Test for Correlated or Related Samples
195
16 All possible permutations of six scores in two conditions
212
18 Suicides in different countries per million persons of each
220

6 Sample questionnaire and coding column
86
8 Table of random numbers
92
Review Exercises 156
106
1 Example of backtoback plot
113
4 The anatomy of a table
120
Elementary my dear Watson
147
Quite so229
229
combined music genre
233
Sample Letter for Informed Consent
237
The Statistical Inquirer
246
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About the author (2001)

Mark Balnaves is Professor and Senior Research Fellow in New Media at Curtin University. He is located with the Department of Internet Studies within the School of Media, Culture and Creative Arts. His Fellowship focuses on the role of new media, especially social networking tools, in enhancing the link between citizens and governments.

Professor Balnaves conducted for Telstra Multimedia Australia’s first major adoption and diffusion study of broadband possibilities in Gungahlin, ACT (at a time when the phrases 'narrowband' and 'broadband' were not in the popular lexicon). This study contributed to the formation of Telstra’s Bigpond. The studies also contributed to the established of ACTEW’s TransACT, Canberra’s broadband provider. His current work at Curtin University is on e-governance and the role of new media in enhancing the link between citizens and government. His publications are in audience research, theories of media and the role of the Internet in the public sphere.

Position:

Associate Professor

Research Interests:

Quantitative Psychology
Psychometrics
Psychological factors determining adoption of new technology
Personal construct psychology - theory and measurement

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