Marketing Dictatorship: Propaganda and Thought Work in Contemporary China

Front Cover
Rowman & Littlefield, 2008 - China - 231 pages

There has been rapid growth in biomedical engineering in recent decades, given advancements in medical imaging and physiological modelling and sensing systems, coupled with immense growth in computational and network technology, analytic approaches, visualization and virtual-reality, man-machine interaction and automation. Biomedical engineering involves applying engineering principles to the medical and biological sciences and it comprises several topics including biomedicine, medical imaging, physiological modelling and sensing, instrumentation, real-time systems, automation and control, signal processing, image reconstruction, processing and analysis, pattern recognition, and biomechanics. It holds great promise for the diagnosis and treatment of complex medical conditions, in particular, as we can now target direct clinical applications, research and development in biomedical engineering is helping us to develop innovative implants and prosthetics, create new medical imaging technologies and improve tools and techniques for the detection, prevention and treatment of diseases.

The contributing authors in this edited book present representative surveys of advances in their respective fields, focusing in particular on techniques for the analysis of complex biomedical data. The book will be a useful reference for graduate students, researchers and industrial practitioners in computer science, biomedical engineering, and computational and molecular biology.

 

Contents

Introduction
1
Guiding Hand The Role of the Propaganda System
9
Types of Propaganda
12
The Central Propaganda Department
13
The Powers of the Central Propaganda Department
15
Channels for Guidance
19
The Structure of the Central Propaganda Department
20
The Leadership of the Propaganda System
22
The Market as a Means and a Justification for Control
110
Appointing Gatekeepers as a Means of Control
115
Rewards as a Means of Control
116
Setting Social Norms as a Means of Control
117
Conclusion
119
Sex Crime Wheels of Law and Song Zuying Managing Information Communication Technology in China
125
How China Manages the Internet
126
The Use of Laws and Regulations to Control the Internet
128

Office for Foreign PropagandaState Council Information Office
23
Provincial and Local Level Propaganda Departments
24
Some Other Organizations within the Propaganda System
25
Conclusion
30
From Thought Reform to Economic Reform Comparing Propaganda and Thought Work in Different Eras
35
Propaganda and Thought Work in the Cultural Revolution 19661976
37
Propaganda and Thought Work in the PostMao Era
39
Turning Point of a New Era
41
Propaganda and Thought Work in the Post89 Era
44
Modernizing and Rationalizing the Propaganda System
48
Taiwan Crisis China Threat
51
The Enemy Within and the Enemy Without
53
Power StruggleJiang the Hardliner versus Hu the Reformer
56
Hu the Conservative
58
Conclusion
60
Chinas Unseen Engineers Reform and Modernization in the Propaganda System
65
The Origins of Modern PropagandaPR Work
67
Rejecting the Goals but Not All the Methods of MaoEra Propaganda Methodology
70
New Ways of Looking at Propaganda Work in China
71
Adapting Western Social Science Theories to Chinese Needs
72
Modernizing Traditional Propaganda Methods
73
Political PR
78
The Chinese Medias Revised Role
79
Public Advertising
83
24hour Spin Doctors
86
Conclusion
87
Regimenting the Public Mind The Methods of Control in the Propaganda System
93
Propaganda Departments Role in Censorship
94
Propaganda Guidelines as a Form of Control
95
State Organizations with a Censorship Role
104
Rule by Law
109
Using Architecture to Control the Internet
131
Norms as a Means to Control the Internet
133
How China Uses the Market to Control the Internet
135
The Internet as a New Locus for Chinas Propaganda and Thought Work
137
Aggressive Use of the Internet by Government Agents
139
Chinas Move to Infotainment
140
Telecommunications as a Propaganda Tool
142
Radios Role in Propaganda
144
Conclusion
145
Combating Hostile Forces Chinas Foreign Propaganda Work since 1989
151
Enemies All Over the World
153
The Post1989 Foreign Propaganda Administrative System
156
Foreign Propaganda Themes Post1989
158
Chinas Foreign Propagandists
159
Chinas Foreign Propaganda Media
166
Political PR Public Diplomacy and Spin Doctors
169
Conclusion
170
Models and AntiModels Searching for a New New China
175
Propaganda and Thought Work in the CommunistPostCommunist World since 1989
178
The West as a Model for China
180
Goodbye to AH That?
182
A New New China
186
Toward a New Paradigm of CCP Rule
189
Rating the Effectiveness of Chinas Modernized Propaganda System
192
Conclusion
194
The Rebirth of the Propaganda State
199
Glossary
203
Selected Bibliography
209
Index
221
About the Author
Copyright

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About the author (2008)

Anne-Marie Brady is associate professor in the School of Social and Political Science at the University of Canterbury. She is the presenter for the BBC documentary "The Message from China."

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