Marketing in Black and White

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Pearson Education Australia, 2007 - Marketing - 598 pages
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Good marketing skills are essential to the success of any business or organisation. More than just 'selling' a product, a good marketer understands the needs of both the organisation and the market, and knows the importance of meeting the customer's needs better than the competition.

The learning features of this Australian text spell out in black and white the fundamental marketing principles and concepts, and how to apply them to develop successful business activities.

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