Marketing in the 21st Century, Volume 4A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners. |
Contents
A Social Network Approach to Sport | 24 |
An Integrated | 44 |
Anticipating the Emerging Voice of the Customer | 62 |
Copyright | |
12 other sections not shown
Common terms and phrases
Accenture accounting Association attitude audience awareness Baby Boomers balance theory basket benefits brand loyalty brand personality campaign celebrity endorsers Clean Shower clients cognitive core competence Cornwell create customers diffusion education stage effects employees event example experience exposure factors Fan Fan fast-break firm firm's focus future global goals health management impact individual industry influence interaction Internet involvement Journal of Advertising Journal of Consumer Journal of Marketing laundry lognormal loyal marketing strategy mere exposure effect movie NASCAR Non-Fan Non-Fan Non-Fan organization outcomes percent Pham positive potential product categories product life cycle product placement prototype purchase relationship response sales promotion scenarios Silver Stars social network social network approach spokes characters sponsor sponsorship sponsorship-linked marketing sport marketers stage success sumer television Tiger Woods tion traditional trends understanding University of Akron users