Mass Media in the Asian Pacific
Bryce Telfer McIntyre
Multilingual Matters, 1998 - Social Science - 101 pages
This book offers a compilation of recent research findings on mass communication in the Asian Pacific region. Mostly quantitative in nature, the studies focus mainly on Hong Kong, China, and Taiwan. A special attempt has been made to address the unfolding drama of China's takeover of Hong Kong and Taiwan's potential reunification with the Main land.
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advertising Asian associated attitudes audience broadcast Cantonese Central Daily channels China CIBC CIBC Board CITV commercial compared content analysis Cook Islands coverage cross-strait relations cross-strait relationship cultural values Daily development communication development news values development values drinking alcohol eating behaviours economic empathy image English English-language exposure to Western factor analysis frequency Gamma gender genre Hong Kong journalists Hong Kong television ideology impact important included influence Islands Telecom Jade characters Journal of Communication Kong's mainland Chinese Mass Communication mass media media effects media exposure media professionalism negative NICAM nutritional knowledge Pearl characters period perspective political poor eating habits positive propaganda model Rarotonga recorded music research question role Signorielli six papers snack social stories Table Taiwan Taiwan-China relationship Taiwan's press Taiwanese television exposure television programming television viewing terrestrial television traditional TVB Jade TVNZ United Daily variables viewers Weaver and Wilhoit Western media