Neuromarketing: Understanding the "buy Button" in Your Customer's Brain

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How can the latest brain research help increase your sales

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

  • The 6 stimuli that always trigger a response
  • The 4 steps to align content and delivery of your message
  • The 6 message building blocks to address the "old brain"
  • The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

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Getting to the decision maker part of the brain

User Review  - suli2 - Overstock.com

I attended a presentation by one of the authors and the material presented in the book is backed up by research and very important to sales and marketing staff. I purchased 10+ books for sales and ... Read full review

Contents

The Only Six Stimuli that Speak to the Old Brain
11
Step 1 Diagnose the Pain
25
Step 2 Differentiate Your Claims
41
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