Neuromarketing: Understanding the "buy Button" in Your Customer's Brain
How can the latest brain research help increase your sales?
Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others."
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Getting to the decision maker part of the brainUser Review - suli2 - Overstock.com
I attended a presentation by one of the authors and the material presented in the book is backed up by research and very important to sales and marketing staff. I purchased 10+ books for sales and ... Read full review
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Step 1 Diagnose the Pain
Step 2 Differentiate Your Claims
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