Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
HarperCollins Leadership, Sep 30, 2007 - Business & Economics - 256 pages
The latest brain research is changing the way we think about sales. How can this help you increase your business?
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
In Neuromarketing, Renvoisé and Morin will help you learn:
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
The First Impact Booster Wording with You
Impact Booster 2 Your Credibility
Impact Booster 3 Contrast
Impact Booster 4 Emotion
Impact Booster 5 Learning Styles
Impact Booster 6 Stories
Impact Booster 7 Less Is More
Marketing Is Dead Long Live Neuromarketing
The First Message Building Block Grabbers
Message Building Block 2 Big Picture
Message Building Block 3 Claims
Message Building Block 4 Proofs of Gain
Message Building Block 5 Handling Objections
Message Building Block 6 The Close
Selling to the Old Brain in Everyday Life
About the Authors