Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning

Front Cover
Taylor & Francis, Dec 28, 2004 - Medical - 328 pages
1 Review
Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms. The book examines issues surrounding utilization of information, consistency of assumptions, and the need for processes that integrate various functional areas. It also discusses why the dynamic modeling process is an effective way to address these problems in a systematic and accessible way. An appendix covers more technical points of dynamic model analysis including agent-based approaches and mathematics of continuous formulations, and details for choice models and conjoint analysis.

What people are saying - Write a review

User Review - Flag as inappropriate

more preview of the book should b available to the peoples to understand more about the book and the positioning of the products into the markets.

Other editions - View all

References to this book

Bibliographic information