Social Semiotics of Arabic Satellite Television: Beyond the Glamour

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Writescope Publishers, 2009 - Direct broadcast satellite television - 395 pages
Arabic satellite television is a phenomenon that has swept the Arab world in less than two decades and is said to have dramatically changed the Arab region. It has created a world of contrasts and contradictions between tradition and liberalism and a polarization of views and opinions, all vying for dominance and control. This book examines the social semiotics of Arabic satellite television and studies the multimodal representations of Arab social and cultural values and their implied meanings in a communication medium that heavily relies on imported western models.

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Contents

Tables and Figures
12
Acknowledgements
18
Social Semiotics of Arabic Satellite
25
A Brief History of Arabic Satellite
109
The Ventriloquists of News
237
Voiceover versus Dubbing
260
Issues of Authenticity Originality
267
A Cultural Semiotic of Womens
275
Copyright

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