Spiritual Capital: Wealth We Can Live by

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Berrett-Koehler Publishers, 2004 - Business & Economics - 173 pages
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In her latest book, Danah Zohar argues that for capitalism to have a future, it must change its focus from the single-minded accumulation of material capital and begin to accumulate spiritual capital-a kind of wealth earned by acting not out of short-term bottom-line expediency but by serving fundamental human needs. Spiritual Capital shows that capitalism-as we know it-materialistic, amoral, relentlessly exhausting the world's resources and the people who toil under the system-is ultimately unsustainable. Zohar offers a vision of capitalism as it could be: a values-based culture in which wealth is accumulated to generate a decent profit while businesses act to raise the common good and ensure the sustainability of their enterprises. To shift any culture, we have to understand the motivations that drive that culture. Zohar offers a new way to systematically diagnose the motivational and emotional state of an organizational culture, one that both mirrors and extends Abraham Maslow's well-known pyramid of needs. She the introduces the concept of spiritual intelligence (SQ), and describes how it can be used to shift individuals and our culture from a state of acting form lower motivations (fear, greed, anger and self-assertion) to one of acting from higher motivations (exploration, cooperation, power-within, mastery and higher service). Zohar describes how this shift actually happens and can be diagnosed in a given organizational structure. She looks in depth at eight issues that dominates corporate culture and how they are influenced by the processes of SQ transformation and discusses the leadership elite who must be the ones to bring about and embody this cultural shift. Finally, Zohar argues that spiritual capital is still a valid and workable form of capitalism and summarizes what we, as individuals, can do to make it happen.

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About the author (2004)

DANAH ZOHAR is a physicist, philosopher, and management thought leader who speaks at international conferences on business, education, and leadership. She has made in-house presentations at numerous organizations, including Volvo, Shell, British Telecom, Motorola, Phillips, Skandia Insurance, UNESCO, The Young President's Organization, The European Cultural Foundation, and many others. She is the author or co-author of several books, including Spiritual Intelligence, Rewiring the Corporate Brain, The Quantum Self, The Quantum Society, and Who's Afraid of Schrodinger's Cat?
IAN MARSHALL is a Jungian-oriented psychiatrist and psychotherapist and the co-author (with Danah Zohar) of Spiritual Intelligence, The Quantum Society, and Who's Afraid of Schrodinger's Cat? He studied philosophy and psychology at Oxford University before entering medical school at London University. He conducts workshops internationally with Danah Zohar.

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