ART OF WRITING ADVERTISINGMcGraw Hill Professional |
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Common terms and phrases
able to write ADVERTISING AGE advertising business advertising copy Arrow shirts artsy-craftsy crowd automobile Bernbach better Cadillac campaign candies Chicago cigaret Claude Hopkins client copywriter CORN FLAKES course creative David Ogilvy desk Detroit Doyle Dane Bernbach drug business easier to write editor Erwin Wasey everything Excedrin experience feel filter George Gribbin ground rules Hall of Fame happened headline Homer McKee idea influenced inherent drama interested interview John Crichton kind Leo Burnett look magazine mean meat never newspaper Norman Rockwell Ohrbach Peoria person phrase piece of copy Puerto Rico question Raymond Rubicam Rolls-Royce Rosser Reeves sell started stuff talk techniques tell there's things thought told tv commercials vernacular William Bernbach Winston tastes word writing advertising writing copy written wrote York York World
References to this book
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising Luke Sullivan Limited preview - 2008 |



