The Economics of Sports Broadcasting

Front Cover
Routledge, Jun 11, 2007 - Business & Economics - 248 pages

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

  • questions of ownership, trade and commodity in sport
  • the historical context for contemporary sports broadcasting
  • the key players – viewers, TV channels, sponsors, clubs, event owners and authorities
  • the regulations governing televised sport
  • the international context for broadcast sport
  • competition and game theory in sports broadcasting
  • sports broadcasting’s changing landscape of ownership and supply channels.

This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

 

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Contents

Introduction
1
The demand for sports broadcasting
11
The structure of supply
50
The cost structure of sports broadcasting
79
Integration
94
Competition between channels A game theory approach
115
The pricing and selling of TV sports rights
145
The auctioning of sports rights
184
Market intervention in sports broadcasting
203
Notes
220
References
222
Index
226
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