The Economics of Sports Broadcasting
Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.
The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:
This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
What people are saying - Write a review
The demand for sports broadcasting
The structure of supply
The cost structure of sports broadcasting
Competition between channels A game theory approach
The pricing and selling of TV sports rights