The Filter Bubble: What The Internet Is Hiding From You

Front Cover
Penguin Books Limited, May 12, 2011 - Business & Economics - 294 pages
13 Reviews
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.

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LibraryThing Review

User Review  - MiaCulpa - LibraryThing

While this undoubtedly an important book, I couldn't shake the feeling that I was reading a five year old book about the internet, which in internet years, is really about 35 years old. I mean, there ... Read full review

LibraryThing Review

User Review  - Brian.Gunderson - LibraryThing

The topic here is crucial, and I thank Eli Pariser for entering into the conversation with a well-researched book instead of just a post on social media. I love the flow of the book's topics, but the ... Read full review

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About the author (2011)

ELI PARISERis the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for The Washington Postand The Wall Street Journaland has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight.