The Rise of the Fifth Estate: social media and blogging in Australian politics

Front Cover
Scribe Publications Pty Limited, Aug 22, 2012 - Political Science - 320 pages
3 Reviews

The Rise of the Fifth Estate is the first book to examine the emergence of social media as a new force in the coverage of Australian politics.

Using original research, Greg Jericho reveals who makes up the Australian political blogosphere, and tackles head-on some of its key developments — the way that Australia’s journalists and federal politicians use social media and digital news, the motivations of bloggers and tweeters, the treatment of female participants, and the eruption of Twitter wars.

The mainstream media’s reaction to all this tends to be defensive and dismissive. As Jericho found to his own cost when he was outed by The Australian as the blogger Grog’s Gamut, hell hath no fury like a criticised newspaper. And although journalists welcome Twitter as a work tool and platform, they have to deal with vitriolic online comments, and face competition from bloggers who are experts in their fields and who, for the most part, write for free.

Politicians, meanwhile, are finding it hard to engage genuinely with the new media. They tend to pay lip service to the connectedness offered by modern technology, while using it primarily for self-promotion.

The new social media are here to stay, and their political role and influence are bound to increase. The real question they pose is whether the old structures of the political world will absorb this new force or be changed by it.

What people are saying - Write a review

User Review - Flag as inappropriate

Spot on
Well researched and well written

User Review - Flag as inappropriate

Very informative on cultures of Journalism & blogging
I found this book very informative on the cultures/mindsets of journalists of mass media, and those of political bloggers. Highly recommended, very glad I bought it.

Other editions - View all

About the author (2012)

Greg Jericho writes a weekly blog for ABC Online’s The Drum. From 2006 to 2011 he worked as a Commonwealth public servant, mostly in the film-policy division. He has a PhD in English literature and an honours degree in economics. He also writes, blogs, and tweets as his alter-ego, Grog’s Gamut.

Bibliographic information