The SBS Story: The Challenge of Diversity

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UNSW Press, 2008 - History - 322 pages
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"The Special Broadcasting Service (SBS) is Australias multicultural and multilingual public broadcaster. Its radio and television services broadcast in more languages than any other network in the world: it is the voice of multicultural Australia. The SBS Story investigates the impact of SBS as a force in Australian media, culture and society. Using SBS as a case study, the authors investigate how other democratic countries have embraced the fact of cultural difference. Ang, Hawkins and Dabboussy explore how public broadcasters manage the changing nature of migration and multiculturalism, and ask, What is media's role and potential to address issues of difference and give voice to diverse opinions? They examine the way SBS has used the culture of difference as a resource for innovation, and how these innovations have kept it at the forefront of changes in media practice. The book does not shy away from controversy, tackling issues such as the stations encroaching commercialization, insufficient government funding, and the uproar prompted by SBSs reduction in non-English broadcasting."--Provided by publisher.

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The SBS Story

User Review  - Thorpe-Bowker and Contributors - Books+Publishing

The SBS Story is described as the first 'comprehensive account' of the development and significanceofthe'world'sfirstmulticulturalpublic service broadcaster', and it is. However, unlike Ken Inglis's ... Read full review

User Review - Flag as inappropriate

Why spoil a good story with the facts? A book on the story of SBS which makes no mention of Dr Grisha Sklovsky, the founding chairman of SBS is incomplete. The authors would have you believe that Sir Nicholas Shehadie was SBS's first chairman (at p.9).
Is this poor research and fact checking or is it an airbrushing of history that would do Orwell's Ministry of Truth proud?
The real history can be found at


a national challenge
SBS and multiculturalism
from cultural maintenance to crosscultural communication
Whats on? Programming SBS Television
Who are we? Multicultural Australia on screen
at home in the world
for all Australians?
the continuing challenge of diversity
SBS timeline
List of interviews
Select bibliography

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