The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

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Crown Publishing Group, Feb 14, 2006 - Business & Economics - 272 pages
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

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User Review  - dvf1976 - LibraryThing

Similar to 'A Whole New Mind'. The roles that I have developed (in order): *Anthropologist *Experimenter *Hurdler *Collaborator Read full review

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The best book that I have read to push innovation forward and to select the right team members. Excellent!


The Anthropologist
The Experimenter
The CrossPollinator
The Hurdler
The Collaborator
The Director
The Experience Architect
The Set Designer
The Caregiver
The Storyteller

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Page 6 - Give me a place to stand and a lever long enough, and I will move the Earth itself!
Page 19 - Discovery consists of seeing what everyone else has seen and thinking what...
Page 19 - The way to do fieldwork is never to come up for air until it is all over...
Page 6 - Innovators don't just have their heads in the clouds. They also have their feet on the ground.

About the author (2006)

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and Creative Confidence.

JONATHAN LITTMAN is the author of several books on business, crime, and sport. He is the founder of Snowball Narrative and, and was previously a contributing editor at Playboy.

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