The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
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LibraryThing ReviewUser Review - dvf1976 - LibraryThing
Similar to 'A Whole New Mind'. The roles that I have developed (in order): *Anthropologist *Experimenter *Hurdler *Collaborator Read full review
The best book that I have read to push innovation forward and to select the right team members. Excellent!
Other editions - View all
The Ten Faces of Innovation: Ideo's Strategies For Beating The Devil's ...
Limited preview - 2005
The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's ...
Tom Kelley,Jonathan Littman
No preview available - 2006
The Ten Faces of Innovation: Strategies for Heightening Creativity
No preview available - 2016