Titanic: Anatomy of a Blockbuster
Kevin S. Sandler, Gaylyn Studlar
Rutgers University Press, 1999 - Performing Arts - 274 pages
On April 14, 1912, the Titanic struck an iceberg off Newfoundland. Taking more than 1,500 souls with her, Titanic sunk on what was intended to be the glorious maiden voyage of the biggest, most expensive, and most technologically advanced ship ever built.
In 1997, James Cameron's Titanic, the most expensive and technologically advanced movie ever made, hit theaters. In 13 weeks, it became the highest-grossing film in North America, and shortly thereafter, the first motion picture to earn a billion dollars worldwide.
The cultural studies and film scholars who have contributed 13 essays to this collection ask the key question-Why? What made Titanic such a popular movie? Why has this film become a cultural and film phenomenon? What makes it so fascinating to the film-going public?
The articles address everything from the nostalgia evoked by the film to the semiotic meaningfulness created around "The Heart of the Ocean" diamond that figures so prominently as a symbol in the film. Contributors address questions of the representations of class, sexuality, and gender; analyze the cross-cultural reception of the film in nationally specific contexts; examine the impact of strategies for marketing the film through music; and cover the implications of the budget toward the film's success. Finally, the contributors address the film's multi-faceted relationship to genre, history, stardom, and contemporary social and economic means.
Notes on Titanic and James
On the Mass Media
Music and CrossPromotion
The Mind the Body
Titanic ActionAdventure Films
Cameron as Blockbuster Auteur
Diamonds and Democratic
CrossClass Romance and
On Submersion Longing
On the Patina
Titanic Survivalism and the Millennial Myth
Notes on Contributors