Wartime Fashion: From Haute Couture to Homemade, 1939-1945
A comprehensive analysis of Second World War dress practice and appearance, this study places dress at the forefront of a complex series of cultural chain reactions.
As lives were changed by the conditions of war, dress continued to reflect important visual narratives regarding class, gender and taste that would impact significantly on public consciousness of equality, fairness and morale. Using new archival and primary source evidence, Wartime Fashion clarifies how and why clothing was rationed, and repositions style and design during the war in relation to past expectations and ideas about clothes and fabrics. The book explores the impact of war on the dress and appearance of civilian women of all classes in the context of changing social and economic infrastructures created by the national emergency.
The varied research elements combined in this book form a rounded and definitive account of the dress history of British women during the Second World War. This is essential reading for anyone with an active interest in the field, whether personal or professional.
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The Utility Clothing Scheme
Assessing the Impact of Clothes Rationing
Home Front Clothing Initiatives
Clothes for Coupons
Good Health and Natural Beauty 14 Utility and Austerity
Notes Bibliography Index
Setting the Ration
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August austerity became Board of Trade Britain British War Economy buying cent Chapter Civil Industry civilian classes cloth and clothing clothes rationing clothing and footwear clothing industry Clothing Quiz coat consumer continued cost-of-living index cotton coupons couture created Drapers economic evacuation fabric fashion femininity garments Hancock and Gowing Hargreaves and Gowing Hartnell high street HMSO home front Imperial War Museum Industry and Trade June knitting lbid limited London look M-OA TC manufacturers Marks & Spencer Marks and Spencer Mass Observation Ministry of Information Miniver non-Utility Norman Hartnell November overalls phoney war Picture Post pre-war production range rayon reflected reported restrictions retailers revealed Second World second-hand September 1939 shoes shops siren suit skirt slacks social specific standard stockings style suggested suit supplies tailored textiles Titmus trousers uniform Utility Cloth Vogue wardrobe wartime wholesalers woman women wool Wray