Watches Tell More Than Time: Product Design, Information, and the Quest for Elegance

Del Coates is a professor of design in the world famous San Jose State University design department. He has worked as an industrial designer, on corporate staffs, and as a consultant on a broad range of product, including consumer products, furniture (as a member of the renowned Herman Miller design team), automobiles (he coined the product strategy and the name for Nissan Maxima), and computers (applying his methods, he contributed to the design of only the second computer to be added to the MOMA's permanent collection). Del lectures often and widely around the world, most recently this summer as an invited guest for DaimlerChrysler AG's research and development group, at the University of Sunderland in England, and at the ISATA Conference on Automotive Technology in Vienna. He teaches each summer at the University of Michigan's Human Factors Engineering Conference and chairs product design sessions at the Silicon Valley Ergonomics Institute's meetings. He writes a regular column for IDSA journal and has published a number of seminal articles in a variety of journals and professional publications. In addition to his teaching and speaking, Del consults to many of the world's top companies including Unisys, Daewoo, Mooney Aircraft, Nissan, General Motors, Peterbilt, Hewlett Packard, Rockwell International, Tandy, Black & Decker, Kodak, General Electric, NCR, Owens-Corning, Pitney Bowes, and Xerox.