YouTube: Online Video and Participatory CultureYouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies. |
Contents
Chapter One How YouTube Matters | 1 |
Chapter Two YouTube and the Mainstream Media | 15 |
Chapter Three YouTubes Popular Culture | 38 |
Chapter Four YouTubes Social Network | 58 |
Chapter Five YouTubes Cultural Politics | 75 |
Chapter Six YouTubes Uncertain Futures | 100 |
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Accessed via Factiva active advertising amateur video archive argues audience big media blog broadcast camera celebrity channel clips co-created commercial consumers copyright infringement corporate create creative cultural citizenship cultural production cultural studies cyberbullying debates digital literacy discourses discussion distribution diversity economic emergence engagement everyday example Factiva Factiva database footage forms function genre global Google individual Internet Jenkins John Hartley knowledge Lazy Sunday Lonelygirl15 mainstream media markets mass media media companies media industries media literacy mode moral panic music videos MySpace online video Oprah participatory culture particular percent phatic platform politics popular content popular culture potential practices produced provides public sphere sample Scale-free Networks sharing sketch comedy social network stories TechCrunch technologies television tion understand universal music group uploaded user-created content vernacular Viacom vidders video content video-sharing videoblog Viewed vlog entries vlogger youth YouTube community YouTube videos YouTube’s