Reading the Popular'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered. |
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A-ha anomalous Australian Barthes beach becomes Beirut body capitalism capitalist Certeau Chapter commodities concept constructed consumer consumption contradictions Cottesloe denies discipline discourse dominant ideology economic Eiffel Tower evasive everyday fans fantasy female feminine Foucault gender genealogy hegemonic heroine identity ideological images individual interests knowledge leisure look Madonna male masculine Material Girl meanings and pleasures metaphor narrative nature news’s offer one’s opposition patriarchal player political popular pleasure potential practices Price Is Right produce quiz shows reader reading relationship relevances representation repressed romance romantic love Sears Tower semiosis semiotic sense sexuality signifier snow soap opera social control social experience social order social relations society street structure struggle studio subcultural subordinate surf surfboard surfers surfie tactical television Terry Waite textual truth TWA Flight 847 Understanding Popular Culture video arcades video games viewers voice West Germany women