The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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John Wiley & Sons, Oct 1, 2010 - Business & Economics - 832 pages
The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

  • Covers all major new software applications, including features and benefits, in detail
  • Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
  • Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
  • Includes dozens of social media ROI case studies
  • Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

 

Contents

Tactics Tools and Strategies for Business Success Second Edition PART I TACTICS
1
Tactics Tools and Strategies for Business Success Second Edition PART II TOOLS
445
Tactics Tools and Strategies for Business Success Second Edition PART III STRATEGY The Five Steps to Social Media Success
669
Tactics Tools and Strategies for Business Success Second Edition Biographies of Our Experts
735
Tactics Tools and Strategies for Business Success Second Edition Index
743
Copyright

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About the author (2010)

Lon Safko is a social media author, speaker, coach, and strategist. With over 25 years of experience, Lon works with Fortune 1,000 companies across the United States to help them develop effective social media marketing strategies.

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