Sport, Culture and MediaReviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely well-written – ideal as a student text, yet also at the forefront of innovation.” International Review of Cultural Studies “A thoroughly worthwhile read and an excellent addition to the growing literature on media sport” Sport, Education and Society Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent. This new edition examines the latest developments in sports media, including:
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Contents
Introduction | 1 |
Part 1 MAKING MEDIA SPORT | 9 |
Part 2 UNMAKING THE MEDIA SPORTS TEXT | 115 |
SPORT INTO THE ETHERNET NEW TECHNOLOGIES NEW CONSUMERS | 203 |
Glossary | 215 |
218 | |
241 | |
Back cover | 254 |
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Common terms and phrases
action activity advertising analysis appear argued associated athletes audience Australian become billion body British broadcast called capital Chapter close clubs commentators complex countries cover coverage created cricket critical cultural demand described discussed economic especially example fans female field football gender given global images important industry institutions interest involved issue League less live magazine major male match means media sports texts newspapers noted Olympics opening organizations performance photographs physical play players political popular position possible practice presented production professional questions radio reading relations relationship reporting result Rowe screen seen sexual shot soccer social space sports cultural sports events sports journalism sports journalists sports media story television traditional usually values various viewers viewing watching women World Cup writing