Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Review: Influence: The Psychology of PersuasionUser Review - Tandava Brahmachari - Goodreads
A very good overview of all the shortcuts our brains use in decision making. The author is a psychology professor and references many formal studies, but he also "infiltrated" various organizations ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Sophie Morse - Goodreads
If it weren't for the compelling recommendation of a colleague I would likely never have picked up this book: the cover, the apparent application in the world of business and marketing, and date of ... Read full review
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