Influence (Google eBook)

Front Cover
Harper Collins, Jun 2, 2009 - Self-Help - 336 pages
771 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

  

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5 stars
406
4 stars
242
3 stars
97
2 stars
19
1 star
7

Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Interesting, educational, but a little sad. - Goodreads
Great book with great insight. - Goodreads
My caution is to be wary of all the advice though. - Goodreads

Review: Influence: The Psychology of Persuasion

User Review  - Alex Devero - Goodreads

Humans tend to use predictable “shortcuts” to deal with certain decision-making situations, and people like advertisers, con-artists and salespeople take advantage of these “preprogrammed” responses ... Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Jay Yeo - Goodreads

Was recommended on reddit. I found this book highly enjoyable as it presents itself in an ethical, "Defense Against The Dark Arts" manner. It talks about seven techniques of influence — reciprocation ... Read full review

Contents

z Reciprocationz T2e Old Give and Take and Take
17
Hobgoblin of IJe Mind
114
T1e Fnend_ly TJief
167
Dimed De_emu
208
NOTES
281
BIBLIOGRAPHY
293
INDEX
311
Copyright

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About the author (2009)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Bibliographic information