Influence (Google eBook)
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
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Review: Influence: The Psychology of PersuasionUser Review - Alex Devero - Goodreads
Humans tend to use predictable “shortcuts” to deal with certain decision-making situations, and people like advertisers, con-artists and salespeople take advantage of these “preprogrammed” responses ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Jay Yeo - Goodreads
Was recommended on reddit. I found this book highly enjoyable as it presents itself in an ethical, "Defense Against The Dark Arts" manner. It talks about seven techniques of influence — reciprocation ... Read full review
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