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Harper Collins, Jun 2, 2009 - Self-Help - 336 pages
1158 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Review: Influence: The Psychology of Persuasion

User Review  - Goodreads

Very well written and interesting to consumers, marketers and psychologists alike. His examples are as interesting as the influential triggers he covers. I recommend this to anyone in business or anyone who buys things, aka everyone. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Goodreads

In this book Cialdini explores the subtle and not so subtle ways that our behaviour and decision-making can be influence by others. Most of the time influence and persuasion are useful exchanges wired ... Read full review

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About the author (2009)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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