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User Review - Flag as inappropriate

Albeit a psychology book, this is not only a wonderful read but also very pertinent to the field of marketing. - Recommended by Justin, Marketing Club President

User Review - Flag as inappropriate

Really interesting read. After reading this I can see where other people have used these stratigies against me. I recomend this book it will help you out in the long run.

Review: Influence: The Psychology of Persuasion

User Review  - Masatoshi Nishimura - Goodreads

His examples are only the fraction of the events, disregarding any long term impact. If you use these tactics as the ways to improve your communication skills, I actually think it leaves you worse off. The better title of this book would be how to say no to people. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Scott - Goodreads

This is one book that everybody should read. It tells you how you're manipulated, and gives you the tools you need (ie understanding) to combat it. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - RJ Cal - Goodreads

Introduced me to the informative (and introspective) world of psychology. This book is filled with theories and concepts of the human mind, strongly supported by various experiments. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Dina Strange - Goodreads

For someone who studied psychology, most of the cases described in the book, a familiar sight - however the almost automatic response by humans to psychological stimuli is fascinating. One minus - the book is too long. He could have said the same but in a much shorter book. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Sophie Xiong - Goodreads

I was 3 chapters in before I realized that Amway is the Amway. It has included fairly interesting observations on influences and marketing techniques. The psychological experiments were discussed elaborately. I like the toy story the best. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Paweł - Goodreads

Repeating the same ideas five times may be quite annoying. It looks like author is not sure and cant really believe what he is sharing, so he has to repeat the same thing over and over again to hammer it into our brain. Hovewer, it was interesting sometimes. Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Madhav Sekar - Goodreads

Really good - i understand so much more about stuff that occurs around me now - highly recommend , plz buy Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Drew Koechley - Goodreads

There is a lot of useful content in this book. However, the book is a bit antiquated and doesn't translate as well as other older texts. At times, Cialdini can be a bit long winded but he manages to tie his points smoothly together. Read full review

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All reviews - 708
5 stars - 339
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Unrated - 42

All reviews - 708
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All reviews - 708
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