Influence: The Psychology of PersuasionThe foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion:
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction. |
From inside the book
Results 1-3 of 3
... fish , the saber - toothed blenny , that takes advantage of an unusual program of cooperation worked out by members of two other species of fish . The cooperating fish form Mutt and Jeff team consisting of a large grouper fish INFLUENCE.
... fish on the other . The smaller fish serves as a cleaner to the larger one , which allows the cleaner to approach it and even enter its mouth to pick off fungus and other parasites that have attached themselves to the big fish's teeth ...
... fishes in his pocket and comes up with a dollar or two that is graciously ac- cepted . Now he can walk away freely , and he does , " gift " in hand , until he encounters a waste container - where he throws the flower . Purely by ...
Contents
17 | |
Hobgoblins of the Mind | 57 |
Truths Are Us | 114 |
The Friendly Thief | 167 |
Directed Deference | 208 |
The Rule of the Few | 237 |
NOTES | 281 |
BIBLIOGRAPHY | 293 |
INDEX | 311 |
Other editions - View all
Influence: The Psychology of Persuasion MR Robert B. Cialdini Ph D,Robert B. Cialdini No preview available - 2014 |
Influence, New and Expanded: The Psychology of Persuasion Robert B Cialdini No preview available - 2021 |