Influence: The Psychology of PersuasionThe foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion:
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction. |
From inside the book
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... Krishna Society is an Eastern religious sect with centuries - old roots traceable to the Indian city of Calcutta . But its spectacular modern- day story occurred in the 1970s , when it experienced a remarkable growth not only in ...
... to give it back , even if he asserts that he does not want it . " No , it is our gift to you , " says the solicitor , refusing to accept it . Only after the Krishna member has thus brought the force of the reciprocation. Reciprocation 23.
... Krishna Society , producing large - scale economic gains and funding the ownership of temples , businesses , houses , and property in 321 centers in the United States and overseas . As an aside , it is instructive that the reciprocation ...
... Krishna Taking disguise to its limits but still employing the reciprocity rule as an ally , these Krishna members were arrested for soliciting without a license when they pressured Christmas shoppers for donations after first pushing ...
... Krishna Society . During systematic observation of the airport soliciting strategy of the Krishnas , I have recorded a variety of responses from target persons . One of the most regular occurs as follows . An airport visitor - a ...
Contents
17 | |
Hobgoblins of the Mind | 57 |
Truths Are Us | 114 |
The Friendly Thief | 167 |
Directed Deference | 208 |
The Rule of the Few | 237 |
NOTES | 281 |
BIBLIOGRAPHY | 293 |
INDEX | 311 |
Other editions - View all
Influence: The Psychology of Persuasion MR Robert B. Cialdini Ph D,Robert B. Cialdini No preview available - 2014 |
Influence, New and Expanded: The Psychology of Persuasion Robert B Cialdini No preview available - 2021 |