Thanks to the opportunity given it by the War Department at home and abroad, a new spirit of good will has grown up around Dodge Brothers Motor Car.

Wherever soldiers meet, this car is spoken of in terms of admiration and even affection.

Soldiers grow to love the tools and weapons and implements that serve them.

They admire, especially, the inanimate thing that shows grit and endurance in a tight place. That is American-and that is the American soldier in particular and that is the sort of glory being woven around Dodge Brothers Motor Car.

There will always be associated with it the remembrance of the work it did in the world warin army service on both sides of the ocean.

Thousands of American soldiers are coming back now from the camps in America and the battle front in France, telling how well that work was done.

They are telling it to their fa

thers and mothers, their worshipping small brothers, their sisters, their sweethearts and their friends.

It is the central figure in many a stirring story told about the family fire place.

To many a white-haired American mother it means something more, as it goes by, than just a

motor car.

She links it, somehow, with what her own boy did, with what America did, and with what America stands for.

Dodge Brothers are proud that theirs was the one car of its type and class chosen by the War Department.

They are prouder still that it has been taken into the hearts and homes of the American people.

The old folks, and the little folks who don't forget, are spreading a leaven of good will which will endure for years to come.

Dodge Brothers cherish this new spirit of good will which has come out of the world war as their most valued possession.