The Social Media Bible: Tactics, Tools, and Strategies for Business SuccessThe Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to:
Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition. |
Contents
CHAPTER | 3 |
Everyones a Publisher | 58 |
CHAPTER 9 | 119 |
CONTENTS | 125 |
CHAPTER 10 | 193 |
CHAPTER 12 | 210 |
Got Audio? Audio Sharing | 223 |
CHAPTER 13 | 231 |
Audio | 509 |
Video | 519 |
Microblogging | 533 |
Livecasting | 539 |
Virtual Worlds | 551 |
Gaming | 561 |
Productivity Applications | 571 |
Aggregators | 599 |
CHAPTER 14 | 244 |
Virtual WorldsReal Impact | 305 |
Virtual Gaming | 325 |
RSS Really Simple Syndication Made Simple | 343 |
Spotlight on Search Search Engine Optimization | 355 |
Marketing Yourself Search Engine Marketing | 373 |
The Formidable Fourth Screen Mobile | 391 |
CHAPTER 15 | 398 |
Let the Conversation Begin Interpersonal | 417 |
CHAPTER 16 | 442 |
PART II | 447 |
Social Networks | 449 |
Publish | 473 |
Photo | 493 |
Other editions - View all
The Social Media Bible: Tactics, Tools, and Strategies for Business Success Lon Safko No preview available - 2009 |
The Social Media Bible: Tactics, Tools, and Strategies for Business Success Lon Safko,David K. Brake No preview available - 2009 |