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" Complexity — the degree to which an innovation is perceived as difficult to understand and use 4. Trialability — the degree to which an innovation may be experimented with on a limited basis 5. Observability — the degree to which the results of... "
Diffusion of Innovations, 5th Edition - Page 16
by Everett M. Rogers - 2003 - 576 pages
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Encyclopedia of Library and Information Science: Volume 67 (Supplement 30)

Allen Kent - Language Arts & Disciplines - 2000 - 500 pages
...gets from using a new innovation is inversely proportional to the degree of complexity one encounters. Observability is "the degree to which the results of an innovation are observable to others." Individuals may adopt a specific IT in order to gain recognition to make themselves...
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Continuing Library and Information Science Education: Final ..., Volume 61

Continuing Library and Information Science Education Project, Elizabeth W. Stone, Ruth J. Patrick, Catholic University of America. Department of Library Science, Barbara Conroy - Information science - 1974 - 422 pages
...— degree to which an innovation may be experimented with on a limited basis 5. Observability — degree to which the results of an innovation are visible to others Rogers' (1971, p. 103) concepts about the knowledge utilization process place primary emphasis for...
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Why Innovation Fails

Arthur Levine - Education - 1980 - 224 pages
...innovation may be experimented with on a limited basis"), and observability, also called communicability ("the degree to which the results of an innovation are visible to others"). Rogers and Shoemaker (pp. 350-352) say the following relationships exist between these characteristics...
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Preventing AIDS: Theories and Methods of Behavioral Interventions

Charles H Candler Professor Rollins School of Public Health Emory University Atlanta Georgia Ralph J Diclemente, PhD, Ralph J. DiClemente, John L. Peterson - Medical - 1994 - 336 pages
...trialability. the degree to which an innovation may be experimented with on a limited basis; (41 observability, the degree to which the results of an innovation are visible to people; and (51 complexity, the degree to which an innovation is perceived as relatively difficult...
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Diffusion of Innovations, 4th Edition

Everett M. Rogers - Business & Economics - 2010 - 518 pages
...seed could not have been sampled experimentally, its rate of adoption would have been much slower. An innovation that is trialable represents less uncertainty...of an innovation, the more likely they are to adopt it. Such visibility stimulates peer discussion of a new idea, as friends and neighbors of an adopter...
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Ecosystem Management: Adaptive Strategies For Natural Resource Organizations ...

William Burch - Nature - 1998 - 200 pages
...Trialability: the degree to which an innovation may be experimented with on a trial basis Observability: the degree to which the results of an innovation are visible to others These characteristics of the innovation, as perceived by the potential adopters, help explain the rate...
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Information Systems Innovation and Diffusion: Issues and Directions

Tor Jermud Larsen, Eugene McGuire - Computers - 1998 - 454 pages
...necessarily be apparent from a trial or prototype application. Observability This variable refers to the degree to which the "results of an innovation are visible to others" (Rogers and Shoemaker, 1971, p. 155). It is not clear exactly how this differs from communicability,...
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Object Oriented Technologies: Opportunities and Challenges: Opportunities ...

Gibson, Rick - Computers - 1999 - 222 pages
...Innovations that are easier to use on a limited basis are usually adopted faster. Observability refers to the degree to which the results of an innovation are visible to others. If the use of an innovation results in positive benefits that are easily observed, then the innovation...
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The Changing Face of Money: Will Electronic Money be Adopted in the United ...

Barbara Ann Good - Business & Economics - 2000 - 132 pages
...rapidly adopted, as a trial can eliminate uncertainty and allows learning by doing. 5. Observability: the degree to which the results of an innovation are visible to others. The more readily individuals can see results of an innovation, the more likely they are to adopt the innovation.7...
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Handbook of HIV Prevention

John L. Peterson, Ralph J. DiClemente - Medical - 2000 - 337 pages
...the degree to which an innovation may be experimented with on a limited basis; and (5) observability, the degree to which the results of an innovation are visible to others.1 An innovation that is perceived as having greater relative advantage, compatibility, trialability,...
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