A Technique for Producing IdeasA McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
Contents
The Formula of Experience | 4 |
Ideas Are New Combinations | 19 |
Constantly Thinking About It | 34 |
Copyright | |
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Common terms and phrases
adver air of magic appear art of producing atoll Bernbach better advertising bit of knowledge bits of material book about advertising cab driver cards cess conscious mind consciously constantly thinking covery creative process describe Digestive Process duce ideas duction of ideas Eureka expand your experience fact fit your puzzle Foreword formula fourth step Gathering raw material going to sell idea-producing process ideas are produced important James Webb Young job of gathering kaleidoscope living masticated material gathering material-gathering matter method Mexico mind follows never old elements Pareto particular idea pletely practical principle producing ideas production of ideas put the problem question relationships rentier reservoir result seen sell Ideas sell space Sherlock Holmes simple soap specific materials speculative type stimulate story striking combinations structors surface Technique for Producing thing thought tion tisements tising Training the Mind vicari word-symbol words as symbols write