A Technique for Producing IdeasA McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
What people are saying - Write a review
LibraryThing Review
User Review - James.Igoe - LibraryThingIf you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ... Read full review
Contents
The Formula of Experience | 4 |
Ideas Are New Combinations | 19 |
Constantly Thinking About It | 34 |
Copyright | |
Other editions - View all
Common terms and phrases
ability actual adver advertising answer appear asked assume better bits bring called capacity cards combination comes completed consciously consider copy creative creative process definite describe Digestive discovery discuss ducing effective elements entire experience expression fact final five forces formula fourth gathering getting happen hope idea-producing process important includes individual James Webb Young kind knowledge later living look materials matter meaning method mind mind follows morning namely never Pareto particular person possibilities practical principle problem producing ideas production of ideas puzzle question relation relationships remember result seen sell sense simple soap sometimes sort specific materials speculator stage started step stimulate story striking successful suggest sure surface symbols talk technique thing third thought tion tising trying turn whole write
Bibliographic information
| Title | A Technique for Producing Ideas |
| Author | James Young |
| Edition | reprint, revised |
| Publisher | Mcgraw-hill, 2003 |
| ISBN | 0071410945, 9780071410946 |
| Length | 64 pages |
| Subjects | › › Business & Economics / Marketing / General |
| Export Citation | BiBTeX EndNote RefMan |