A Technique for Producing Ideas

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Mcgraw-hill, Jan 21, 2003 - Business & Economics - 64 pages

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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LibraryThing Review

User Review  - James.Igoe - LibraryThing

If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ... Read full review

Contents

The Formula of Experience
4
Ideas Are New Combinations
19
Constantly Thinking About It
34
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About the author (2003)

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

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