Sport and the Transformation of Modern Europe: States, Media and Markets 1950-2010
Alan Tomlinson, Christopher Young, Richard Holt
Routledge, Jun 17, 2013 - History - 244 pages
In the modern era, sport has been an important agent, and symptom, of the political, cultural and commercial pressures for convergence and globalization. In this fascinating, inter-disciplinary study, leading international scholars explore the making of modern sport in Europe, illuminating sport and its cultural and economic impacts in the context of the supra-state formations and global markets that have re-shaped national and trans-national cultures in the later twentieth century.
The book focuses on the emergence and expansion of media markets, high-performance sport’s transformation by, and effects upon, Cold War dynamics and relations, and the implications of the Treaty of Rome for an emerging European identity in sport as in other areas (for example, the influence of soccer’s governing body in Europe, UEFA, and its club and international competitions). It traces the connections between the forces of ideological division, economic growth, leisure consumption, European integration and the development of European sport, and examines the role of sport in the changing relationship between Europe and the US.
Illuminating a key moment in global cultural history, this book is important reading for any student or scholar working in international studies, modern history or sport.
What people are saying - Write a review
Sport in Europe 19502010 transformation and trends
a European legacy?
ice hockey and the Cold War
the 1973 World Youth Festival in East Berlin
the evolution of French sports policy from de Gaulle to Mitterand
the 1960 Rome Olympics
6 Sport on Soviet television
television markets and European sport
a new sport paradigm for the global era
from promoting the nation to nationbranding
10 Regulatory regimes in European sport
Germany and Austria compared
12 Why are the European and American sports worlds so different? Path dependence in European and American sports history
Other editions - View all
Sport and the Transformation of Modern Europe: States, Media and Markets ...
No preview available - 2011