Infinite Loop: How the World's Most Insanely Great Computer Company Went InsaneThe inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth. But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupidmistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself. |
From inside the book
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Page 21
... Semiconductor of Mountain View , the preeminent computer chip company in the world , exploded . A half dozen key employees , all of them in their late twenties and early thirties , walked out , furious at the com- pany's unwillingness ...
... Semiconductor of Mountain View , the preeminent computer chip company in the world , exploded . A half dozen key employees , all of them in their late twenties and early thirties , walked out , furious at the com- pany's unwillingness ...
Page 450
... Semiconductor Industry Association and various legis- lative campaigns . It was also great fun to go inside the Beltway , because unlike among one's peers back in San Jose , Valley executives were treated like visiting royalty in ...
... Semiconductor Industry Association and various legis- lative campaigns . It was also great fun to go inside the Beltway , because unlike among one's peers back in San Jose , Valley executives were treated like visiting royalty in ...
Page 547
... Semiconductor , now even more prosperous than it had been under Amelio , sold off the Fairchild division to an East ... semiconductors . Inside of every new Pentium Plus chip from Intel was the tiny core of the original 8086 ...
... Semiconductor , now even more prosperous than it had been under Amelio , sold off the Fairchild division to an East ... semiconductors . Inside of every new Pentium Plus chip from Intel was the tiny core of the original 8086 ...
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Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane Michael Shawn Malone No preview available - 1999 |
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