Corporate Identity: Making Business Strategy Visible Through DesignIn Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations. |
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Corporate Identity: Making Business Strategy Visible Through Design Wally Olins No preview available - 1989 |
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activities advertising agencies aerospace Airbus aircraft Akzo audiences audit become behaviour BLOGGO bottom brand British British Aerospace brochures Brooks Brothers BuffSanCo building cars clear Coca-Cola colours commercial communications competitors corporate identity consultancies corporate identity programme corporate strategy created culture customers Daimler-Benz divisions emerge endorsed identity engineering everything Ford global going graphic design idea identity manager identity structure industry internal issues kind Kojoski La Caixa Landor Associates launch Lever logotype London look major manufacturer marketplace Marks & Spencer ment Mercedes Midland Bank Milton Glaser monolithic identity Motors name and identity name and symbol name and visual operate organization packaging pany Pilkington PLAYER'S CIGARETTES Repsol Retail SAINSBURY'S Shell soap suppliers things Thinwall tion traditional Unilever VIDAL SASSOON visual style whole Wolff Olins Wolff Olins/Hall