Games That Sell!

Front Cover
Wordware Publishing, Inc., 2003 - Computers - 309 pages
This book targets game developers, publishers, journalists, and any person who makes computer and video games their passion. The book analyses the best-selling games of 2001 by examining what made them commercial and critical successes. Computer game industry inside information, advice from well-known gaming sages, and interviews from notable developers provide tips on what makes games fun and great. Includes CD.
 

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Contents

What Makes Games Sell
1
Game Genres
7
Licensing and Franchising
17
TopicYour Gaming World Cool or Not
23
Quality
31
Story
41
Documentation and Strategy Guides
49
Playing the GameThe Fun Factor
55
Cool Cash
99
Quality Counts
107
The Movie Sells
121
An Amusement
133
Hey Mikey
147
Everyones Favorite Game
161
Good Semi
175
Games That Should Have Sold
189

Marketing and Public Relations
63
Marketing the Product
71
Marketing
74
Been There and Back
85
Speaking
195
Fans Speak Out
215
Index
307
Copyright

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About the author (2003)

Mark Walker is an associate professor in molecular genetics.

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