Games That Sell!

Front Cover
Wordware Publishing, Inc., 2003 - Computers - 309 pages
This book targets game developers, publishers, journalists, and any person who makes computer and video games their passion. The book analyses the best-selling games of 2001 by examining what made them commercial and critical successes. Computer game industry inside information, advice from well-known gaming sages, and interviews from notable developers provide tips on what makes games fun and great. Includes CD.
 

Contents

Chapter 1 What Makes Games Sell
1
Part One TopicSetting the Stage
5
Part Two Quality
31
Part Three Marketing and Public Relations
63
Part Four Range of Appeal and Cool Factor
77
Part Five Been There and BackA Few Games That Have Sold and Some That Havent
85
Part Six Speaking Out
195
Index
307
Copyright

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About the author (2003)

Mark Walker is an associate professor in molecular genetics.

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