The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Front Cover
John Wiley & Sons, Oct 5, 2010 - Business & Economics - 832 pages
The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

  • Covers all major new software applications, including features and benefits, in detail
  • Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
  • Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
  • Includes dozens of social media ROI case studies
  • Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

 

Contents

I
II
1
III
3
IV
21
V
47
VI
63
VII
87
VIII
119
XXV
445
XXVI
447
XXVII
471
XXVIII
497
XXIX
511
XXX
521
XXXI
535
XXXII
541

IX
139
X
159
XI
175
XII
189
XIII
209
XIV
225
XV
243
XVI
257
XVII
279
XVIII
297
XIX
321
XX
341
XXI
355
XXII
379
XXIII
393
XXIV
421
XXXIII
553
XXXIV
561
XXXV
569
XXXVI
597
XXXVII
613
XXXVIII
621
XXXIX
635
XL
651
XLI
669
XLII
675
XLIII
687
XLIV
699
XLV
711
XLVI
723
Copyright

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About the author (2010)

Lon Safko is a social media author, speaker, coach, and strategist. With over 25 years of experience, Lon works with Fortune 1,000 companies across the United States to help them develop effective social media marketing strategies.

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