Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial

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Jason Hannan
Sydney University Press, Oct 1, 2020 - Nature

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In this collection, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about its inhumane treatment of animals and its impact on the environment and public health? What narratives, myths and fantasies does it promote to sustain its image in the public imagination?


‘powerful, timely and essential’ – David Nibert


‘Meatsplaining equips us to identify the lies at the heart of animal agriculture. It’s an excellent and timely compilation on an exceedingly vexing problem.’ – Carol J. Adams, author of The Sexual Politics of Meat and Burger


‘This book ... provides a necessary corrective to the fantasy world created by meat industry propaganda. As we grapple with a global zoonotic pandemic and biodiversity crisis, it is urgent for us to ... start thinking clearly about who and what is on our plates.’ – Professor John Sorenson, Brock University


‘Meatsplaining is the first book to give an apt name to the animal agriculture industry’s relentless campaign of disinformation and denialism ... Written in a clear, lively, and accessible style, Meatsplaining will surely educate the public about the horrors of animal agriculture.’ – Marc Bekoff, author of The Animals’ Agenda: Freedom, Compassion, and Coexistence in the Human Age

 

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Contents

Acknowledgements
Pink slime is good for you? The animalindustrial complex
12 seconds at the contested intersections
Ethical meat from family farms? Transparency and proximity in a blog
Whose land? Whose beef? Marketing beef in Canada
Symbolic legitimacy and the Dietary
Climate change and the EU meat lobby
Veganism and Mikmaq legends
Bearing witness to suffering animals worldwide
Meatsplaining in the Pyrocene
Index
Copyright

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About the author (2020)

Jason Hannan is Associate Professor in the Department of Rhetoric, Writing, and Communications at the University of Winnipeg in Canada.

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