Global Trends in Communication Education and ResearchKenneth W. Y. Leung, James Francis Kenny, Paul S. N. Lee |
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Page 78
... analysis of media texts . Although semiologists concentrated their analysis on the text , they did not pay attention to content receivers , pro- ducers , and the context within which transmission and reception took place . It was ...
... analysis of media texts . Although semiologists concentrated their analysis on the text , they did not pay attention to content receivers , pro- ducers , and the context within which transmission and reception took place . It was ...
Page 82
... analysis of TV view- ing , the number of books sold , and content analysis of the broadcast con- tents , taught us very little about the receiver . As is no direct relationship exists between the message transmitted and the message ...
... analysis of TV view- ing , the number of books sold , and content analysis of the broadcast con- tents , taught us very little about the receiver . As is no direct relationship exists between the message transmitted and the message ...
Page 244
... analysis ; some others referred to bodies of existing content analysis . At least half combined quantitative with textual analysis ( employing methods of " deep read- ing " ) . Of the remainder , some combined quantitative analysis with ...
... analysis ; some others referred to bodies of existing content analysis . At least half combined quantitative with textual analysis ( employing methods of " deep read- ing " ) . Of the remainder , some combined quantitative analysis with ...
Contents
Mass Communication Research at the End of the 20th | 1 |
The Neglected Grandparent | 17 |
Journalism and Mass Communication Education in | 37 |
Copyright | |
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Global Trends in Communication Education and Research Kenneth W. Y. Leung,James Francis Kenny,Paul S. N. Lee No preview available - 2006 |
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