The Influence of Culture in the World of Business
In a globalized economy the importance of intercultural competence is undeniable because culture manifests itself in thinking patterns, decision making processes, behavioral norms as well as beliefs and values. Without an understanding of how culture influences human behavior, misunderstandings are preprogrammed. That is why an understanding of culture has become indispensable in today's global economy. The contributing authors of this volume are all acknowledged experts in the field of intercultural communication. They offer explanations as to how intercultural communication influences, directs, and determines many aspects of the world of business.
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acculturation advertising agencies American assertive behaviours assertiveness as communication behavior brand brand-building Chen China Chinese culture collectivism collectivistic communication style companies concept consumers context corporate countries cross-cultural adaptation cultural differences culture shock DaimlerChrysler different cultures dimensions economic effectiveness employees ethnic example factors gender global goals Gudykunst Hispanic Hofstede host communication human identity images important individualistic individuals influence interaction intercultural communication competence intercultural competence Intercultural Relations intercultural sensitivity interdependent self-construal interpersonal interpersonal relationships Japan Japanese students Jingmen Journal of Intercultural language mawashi mergers and acquisitions messages motive norms or conventions NZ students Oetzel organizational organizations orientation perceptions of assertiveness person perspective power distance psychological relationship responses result Rio Rancho role Sage Schuler & Jackson service encounters situations social society Starosta strangers strategy theory Thousand Oaks Ting-Toomey tion tourists transformational leadership tural understanding University values Western