Sport, Culture, and the Media: The Unruly Trinity

This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. The book is divided into two parts. The first, Making Media Sport, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them - including sports journalists - and the economic and political influences on and implications of 'the media sports cultural complex'. In the second part, Unmaking the Media Sports Text, there is a concentration on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page.