Made to Stick (a BookCaps Study Guide)Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month. |
Contents
SIMPLE | |
UNEXPECTED | |
CONCRETE | |
CREDIBLE | |
EMOTIONAL | |
STORY | |
STICKINESSREACHING YOUR AUDIENCE | |
CONCLUSION | |
SIMPLE | |
Common terms and phrases
Abraham Maslow abstract accessible antiauthority asked attention audience audience's authors cite basic behavior broadcasting called campaign challenge Chapter Chip Colonel Tom Kolditz colorful communicating concept concrete context core idea creative credibility Curse of Knowledge decision paralysis demonstrated detail effective Emotional example experience feature creep final Floyd Lee focus give goal Hamburger Helper Heath brothers Herb Kelleher Idea Clinic ideas stick inspirational stories interest Jared Fogle Jeff Hawkins Jerry Kaplan Klein’s large numbers legend low-cost airline Maslow McDonough and Braungart memorable mess hall Michael Braungart Mother Teresa motivated needs Palm Pilot Pam Laffin Pegasus percent person potential problem proverb relate Robert Cialdini Rohner Roone Arledge Rose Blumkin Safexpress schemas self-interest semantic stretch simple simulation Sinatra Test solution someone specific spot Springboard Story statistics sticky ideas Subway Subway’s SUCCESs formula surprise things trying Unexpected visual vivid